Robert Boler
service + software designer

Untangling Autonomy Data


Untangling self-driving vehicle training data

Co-designing a set of enterprise offerings around autonomous vehicle data for major automotive companies

  • Client an international services company

  • Roles workshop co-facilitator, presentation designer

  • Duration one week

  • Traits #IoT #service design #transportation #workshop

Note: Details of this case study removed for client privacy. Contact me for more on this and other projects.

A deluge of sensor data

Numerous automotive players are entering the autonomous space— some are century-old giants, other are hungry startups. They all face challenges with transporting, storing, securing, annotating, and legally handling the 4 terabytes of daily data collected from each vehicle. Our client, an established global services company, needed to develop an offering for some of its automotive customers.


An A-team of self-driving knowledge

We assembled internal experts in the automotive industry, data management, mapping services, and connected mobility for a three-day workshop to hone in on the most relevant client challenges and pair them with existing strengths of their organization.

The expressway to a focused offering

Our process:

  • Broke the ice and helped the team of strangers get honest about hopes and fears for the project.

  • Sought out related work and industry experts within the organization, and scheduled interviews with them.

  • Combined that research with the team’s various expertise into a service blueprint for the data itself, using it to identify key gaps or pain points.

  • Created empathy maps for key actors and decision-makers, then guided our participants through multiple iterations of business concept posters to identify value propositions and boil down the offering into three distinct services.

  • Gathered feedback on the offering from a prospective customer.


Road bumps in the process

  • The original goal lacked focus: Use previous UI work (too specific) with laser systems to create an offering (too vague) around autonomous vehicle data.

  • Over the course of the workshop, we focused the goal to align with the organization’s strengths and applied them to large-scale data management, security/compliance, and combing the data to separate the value from the noise.

  • Our time was extremely limited, but we kept a tight schedule and divided to conquer and finished on time.

Just the first leg of a long journey

From this blitz of a workshop came an offering pitch deck, a workshop recap deck to help them gain internal buy-in for building the offering, and additional knowledge for all involved about the emerging field of autonomous vehicles.



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