Untangling self-driving vehicle training data
Co-designing a set of enterprise offerings around autonomous vehicle data for major automotive companies
Client an international services company
Roles workshop co-facilitator, presentation designer
Duration 3 days
Traits #IoT #service design #transportation #workshop
Note: Details of this case study removed for client privacy. Contact me for more on this and other projects.
A deluge of sensor data
Numerous automotive players are entering the autonomous space— some are century-old giants, other are hungry startups. They all face challenges with transporting, storing, securing, annotating, and legally handling the 4 terabytes of daily data collected from each vehicle. Our client, an established global services company, needed to develop an offering for some of its automotive customers.
An A-team of self-driving knowledge
We assembled internal experts in the automotive industry, data management, mapping services, and connected mobility for a three-day workshop to hone in on the most relevant client challenges and pair them with existing strengths of their organization.
The expressway to a focused offering
Broke the ice and helped the team of strangers get honest about hopes and fears for the project.
Sought out related work and industry experts within the organization, and scheduled interviews with them.
Combined that research with the team’s various expertise into a service blueprint for the data itself, using it to identify key gaps or pain points.
Created empathy maps for key actors and decision-makers, then guided our participants through multiple iterations of business concept posters to identify value propositions and boil down the offering into three distinct services.
Gathered feedback on the offering from a prospective customer.
Road bumps in the process
The original goal lacked focus: Use previous UI work (too specific) with laser systems to create an offering (too vague) around autonomous vehicle data.
Over the course of the workshop, we focused the goal to align with the organization’s strengths and applied them to large-scale data management, security/compliance, and combing the data to separate the value from the noise.
Our time was extremely limited, but we kept a tight schedule and divided to conquer and finished on time.
Just the first leg of a long journey
From this blitz of a workshop came an offering pitch deck, a workshop recap deck to help them gain internal buy-in for building the offering, and additional knowledge for all involved about the emerging field of autonomous vehicles.